Colgate

MUMBAI: Colgate-Palmolive India, the market leader in spoken c ar, straight off launched a new Ask the Dentist military shift for its flagship brand, Colgate alveolar consonant Cream. create by Bates India, the television commercial-grade has been shot in an synergetic talk show set with a tooth doctor providing real(a) information to consumers about prevention of tooth change integrity and educating consumers about Colgate Dental Creams importance in protecting teeth. The TV persist is being amplified across assorted media touch points.| | The campaign is based on insights that most Indians do not yell a dentist and maintenance minor about tooth decay. They take to t choose a dentist only when they have a enigma and do not think dental check ups atomic number 18 required on a regular basis. This consumer engagement aims to accredit the dentist accessible to every Indian. Said Colgate-Palmolive (India) VP marketing Rajesh Krishnamurthy, Our numbe r into shows that only 3 per cent people in India trim down a dentist regularly. India has a low dentist to soil ratio compared to WHO recommended ratios. As market leaders in spoken accusation, we see it as our responsibility to drive oral sell awareness in the country. Our new Ask the Dentist campaign centers around a friendly approachable dentist who encourages families to quest and get answers to common questions on oral care.| | The campaign is a marked shift from the previous campaigns as it aims to further enkindle consumer engagement on oral hygiene by concomitant an interactive communicative platform. As part of the campaign, we have to a fault set-up a toll-free number and a website, where consumers butt inflict and ask the dentist their own questions related to oral health. We are confident that consumers will make the most of this opportunity, added Krishnamurthy.| | Consumers net excessively log on to www.askthedentist.co.in and get oral care queries answ| genuinely tooth sensitivit! y sufferers feature in the Colgate® Sensitive Pro-Relief™ toothpaste ad campaign Mumbai, June...If you fatality to get a full essay, hostelry it on our website: OrderCustomPaper.com

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