Two Wheeler Automobile Industry TVS Motor Company Limited

STRATEGIC MANAGEMENTSubmission onInstitute of Rural Management AnandTABLE OF CONTENTSPage zero(prenominal) 1. Introduction51.1 Industry52. Macro surroundings epitome62.1 Pestel Framework62.2 Analysis of the straightaway Environment92.2.1 Factor foodstuff condition92.2.2 Demand condition92.2.3 cerebrate and supporting industries102.2.4 private-enterprise(a) Rivalry112.3 Key Drivers of Change112.3.1 Short depot (within 5 forms)112.3.2 gigantic term (> 5 years)112.4 Porter?s Five Forces Framework122.5 strategic stem Analysis132.5.1 motorcycle segment132.5.2 Scooterettes segment132.5.3 Mopeds segment143. COMPANY ANALYSIS153.1 Mission and Vision153.1.1 Mission153.1.2 Vision163.2 Strategic railway line Units163.3 imaging Analysis173.4 Strengths and Weaknesses193.5 SBU Strategies213.6 Corporate-SBU roles and relationships223.7 Strategies, direction and methods233.8 Study of organization structure and suggestions for morphologic changes to appliance strategies243.9 Resource allocation plan and controls to implement recommended strategies254. Conclusion26LIST OF ANNEXURESS. No.

TitleI termss and Duties: Two wheelersIIProjected deal for selected vehiclesIIIVehicle Owners Availing of Loan from Financial InstitutionsIVAuto Finance (June, 2002)VSIAM piece of music on gross sales of automobiles April - August 2004VITVS: Financial implementation 2003-04VIIMarket partings of Major Players in Motorcycle securities industryVIIIMotorcycle Market Segmentation ? Price BasedIXTVS: New product launchesXR & angstrom unit; DXITVS: Value train AnalysisXIITwo wheeler Exports from India, 2003-04XI IIChange in composition of cardinal wheeler! market over 5 yearsXIVTVS: Turnover ease up up in the year 2002-03XVMarket Share: MotorcyclesXVIMarket Share: MopedsXVIIMarket Share: ScooterettesXVIIIParenting MatrixXIXStrategy ClockXXStrategic collection Analysis - MotorcyclesXXIStrategic Group Analysis ? ScooterettesXXIIStrategic Group Analysis - MopedsXXIIIStrategy learning DirectionsXXIVBCG MatrixXXVTVS: Market Share (%)XXVITVS: Changing product pen; efficacy of 4 stroke vehicles in total vehiclesXXVIITVS: ExportsXXVIIITVS: poise piece of paper as at 31-03-2004XXIX TVS: Profit and loss chronicle for the year ended 31-03-2004TWO- WHEELER AUTOMOBILE INDUSTRY1. IntroductionThe two-wheeler industry in India has to a great extent been shaped by the maturation of the industrial policy of the country. The two-wheeler industry in the nineties was characterized by an addition in the number of brands available in the market which caused firms to deal on the basis of product features and increa se in sales volumes in the motorcycle... If you want to get a lavish essay, tack together it on our website: OrderCustomPaper.com

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