Marketing Plan

Diana Marketing Plan 1.0 Executive Summary This grocerying plan illustrates strategies to be apply to attract more customers and thereby boost gross revenue of Diana, a female strong diaper trade and distributed by opportunity Maldives Private. Diana is renowned for its ultra-slimness and super absorption feature. This Turkish expect is idol for humid atmosphere of Maldives. When tradeing this product to the elect market segment, these features will be emphasized. This product is targeted to women of age among 18 50 years who have active lifestyle. Upon look into it is cognise that most of the women primary(prenominal)tain reluctance sharing almost pure tone dilemma. Hence, it is decided to base our marketing strategy to create awareness sharing this dilemma without hesitance. The next intended step is to give out our product through several mediums, highlighting its slimness, convenience, absorption and relevancy to the Maldivian atmosphere. The best medium of advertisement for these kinds of products was found to be manufacture of mouths. Women feel confident to use a vigorous serviette suggested by a friend or a family member. It is estimated to bat out the action plans of the marketing strategy with a compute of Rf500,000. 1.1 Introduction Diana was introduced to Maldivian market in June 2010.

Ever since, the product is organism distributed discreetly through neighborhood corner shops only. Hence the gross sales await low due to limited knowledge about the product within the market. This marketing plan is designed to touch study market portion of female sanitary napkins market an! d to subscribe to significant increase to sales. 1.2 Company profile Diana sanitary napkin is imported and distributed to Maldivian market by Opportunity Maldives Pvt. Ltd. The guilds main imports are VIP baby diapers and Diana sanitary napkins. Opportunity Maldives alike imports and distributes printer toners and electrical switches. Being corporate in 2009 with cardinal shareholders,...If you want to get a enough essay, order it on our website: OrderCustomPaper.com

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