Gender Socialization and Consumer CultureAn article A Real Man s call up : Gender and the Invention Tradition by Vicki Howard (2003 ) published in the Journal of Social History defined the role of sex activity stereo characters , their development and changes in forming consumer culture through describing the invention and credence of restate hem in eucharist in twentieth mishandle America . Howard tells the history of grooms man and wife bands and duple reverberance solemnity , explaining the bonds between economical , cultural and social aspects of the outgrowth threescore years of the twentieth centuryThe author explained that the image parry solemnity emerged because of the cultural tendency in family life Howard called virile domesticity , when , in the middle of twentieth century , spending eon with wife and kids , performing household chores became synonymous with prosperity , capitalism , and internal stability . In fiftieth the new type of family became widespread , a so called companionate marriage , where approximately(prenominal) spouses shared responsibility for psychological and emotional well-being of their family , and a double ring ceremony reflected these new type of relationshipHoward adds that population war Two made double rings espousals party routine even more(prenominal) popular , as than it had to do with wartime sentiments . marriage ring symbolisationized ties a soldier had with his wife , with his family and kids it was a compress for him that someone was waiting for him at home , a symbol of everything he defended . And , according to Howard s writing while in 1940 deuce rings wedding hadn t been a custom , in to that degree in late fortieth-early fiftieth it appeared in the wedding ceremonies held by Catholic , Unitarian , Baptist , and Methodist churches , the most influential o! nesGetting humanity employ to the thought that grooms wedding ring was a penny-pinching idea took lots of time and efforts from the sellers . Howard described some of the techniques that were used by U .
S jewelry stores , the likes of establishing a recite groom room for men non to feel low when shopping for wedding rings the separate idea was to cloak grooms rings in slide trunks beneath the powder-puff rings , and showing them only afterwards bride s rings had been already purchased . Meantime , years passed , and social disquietude of man wedding rings changed due to numerous advertize campaigns , Hollywood p roductions , marriages of universe persons etcOf course there were other factors that contend their role in popularization of double ring ceremony . One of the crucial ones was the teenage marriage boom , which began in fortieth , when the honest age of marrying has lowered dramatically . Howard supposititious that having a double ring ceremony was great for boyish couples to differentiate them from their parents . wearying a ring helped young young lady to feel herself protected , not being afraid to sour an old wetnurse , while for man wedding ring was the proof of due date , masculinity , ability to set up his wife , and , what was also important , heterosexualityHoward noted that one more factor to conduce the popularity of double ring ceremony was development of middle class in the U .S . People go to suburbs , where they could...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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