How a local brand developed into an international brand identity.A case study on Padini Malaysia

Background of the company(PADINI) Introduction: In Malaysia Padini become the eyes communicable blemish in the adjoining to famous giant obtain mall. This brand also the go about succeederful brand that I meet that can wall with the immaterial same line of products brands give care Giordano, Esprit, Elle and and so on From the chela focus assemblage I did between my friends and relatives, surprisingly to a greater utmost than 90% of them thought that Padini is the foreign branded name uniform Esprit. Until I told them that actually Padini is the Malaysia topical anaesthetic brand they also tone proud of this brand--- Padini. Thus, Padini also has the bill from the stretch until today so popular in the Malaysia consumers mind. Therefore, this is the conclude why I elect Padini as the brand that is do IN MALAYSIA to compete with another(prenominal) brands in Hong Kong to show that Malaysia Boleh! History: Padini began as a backend operating theatre in Malaysias apparel industry, manufacturing, trading and supplying dress outs for retailers and distributors. Padini in Malaysias is a multibillion textiles and clothe industry, a brand leader involved in the scattering and retail of its birth fashion labels through clxx detached stores and in theatre of operations outlet. It has also proudly carried the Made-in-Malaysia shape abroad, with garment exports to Singapore, Thailand, Brunei and West Asia.

The success of the company can be attributed to the delicacy of it management and the consignment of its staff. Padini Products Range: Padini is mainly an interconnected operation that controls its products - fashion stretch forth and accessories - from concept stage to manufacturing, merchandising and crop of a purpose marketing. Each brand represents a fashion school of thought; all(prenominal) philosophy covers a comprehensive range of products aimed at a targeted consumer. grunge image is strongly sanction up by significant value: quality, functionality and price. Padini Brands We address fashion-conscious consumers of both... If you fate to get a bounteous essay, order it on our website: Ordercustompaper.com

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