Is It Worth Using Caffeine Containing Otc Medicines For...

Is it worth using Caffeine containing OTC medicines for acute pain? Background: Pain is an unpleasant experience which can be simply described as ‘something that hurts the body’. According to the British Pain society acute pain is pain that doesn t last any longer than twelve weeks (British Pain Society s.d.). However, acute pain caused by conditions like, headaches, postoperative pain and post partum pain, can greatly disrupt the everyday routine of an individual. This, in turn, will lead them to resort to simple anaelgesics such as: Paracetamol, iBuprofen and Aspirin etc (Shipley M, et al 2011). Furthermore, caffeine is also used with common analgesics in doses varying from 15mg up to 200mg to enhance their effects (Medicines†¦show more content†¦Therefore, making the review highly reliable to use while making decisions in healthcare settings (Cochrane Community (beta) 2014). The systematic review included over 20 studies which compared the effects of oral analgesics with and without caffeine, the studies used â€Å"were all randomised and double blind† (Derry C.J. et al, 2014, p. 2 and12). Each study included a minimum of 10 participants each of atleast age 16 years or older (Derry C.J. et al, 2014, p. 6). The fact that the studies were all randomised, adds to the credibility of the review because the evidence used can be graded of being â€Å"high quality† (Petrisor B.A. and Bhandari. M, 2007). Most of the studies in the review focused on very common acute pain conditions, such as: dental pain, headache, post operative dental pain and post partum pain (Derry C.J. et al, 2014, p. 2). The combined difference for 50% of the maximum pain relief between the control group and the intervention group was 7%, which gave an effect size of 0.07 without any side effects (Derry C.J. et al, 2014, p. 2). Although the effect size was quite small, due to the large quantity of participants, the results showed very promising evidence in favor of the addition of caffeine to the analgesics. The summary of the results showed that 48% of the intervention group agreed that they achieved 50% of the maximum pain

Athens …Democracy Realized. . . Gregory R. Bowen. History

Athens †¦Democracy Realized? Gregory R. Bowen History 2321: World Civilizations II Feb 20, 2017 The Athenians’ of classical Greece are given credit for being the originators of the democratic model †¦giving inspiration to all future attempts at this system of government. While it was practiced as a direct democracy, with all eligible citizens having the right to vote, the question of just how democratic it really was, must be asked. Who was eligible to vote and participate in political life? What role did women, slaves, and foreigners play in Athens? How accessible was the ability to vote? The answers to these questions will show that while the Athenians practiced a government in which its citizens had more say in their†¦show more content†¦Women were looked upon as inferior to men, unable to add anything meaningful outside of the domestic duties of the household †¦cooking, cleaning, raising children †¦ Entire segments of the population were left with no say in the government, on any level †¦without any real rights that a citizen would enjoy. Out of an estimated 200,000 to 250,000 residents of Athens, only 30,000 to 40,000 were eligible to vote †¦this small size made it feasible to have a direct democracy, but hardly represented the people in total. The accessibility of the assembly also needs to questioned, while it was held on a regular basis and was posted for all to see, not everyone that would have wanted to could make it to Assembly. Members of the military, whether serving in the city or in outside regions, or on excursions in service of the city would not have had the ability to go †¦effectively negating their say in the government. This issue of accessibility also has another negative side †¦the purpose of the reforms of Cleisthenes was to lessen the influence and power of the individual and put it in the hands of the people, but the elite – the rich, were the ones most like to have the luxury of appearing before the assembly to make themselves and their proposals heard. Another segment that that had no say in the government would be the tribute states; while technically not a part of Athens, they were never the less under their rule. Athens would go onShow MoreRelatedProject Mgmt296381 Words   |  1186 PagesManagement, First Edition Fitzsimmons and Fitzsimmons, Service Management: Operations, Strategy, Information Technology, Seventh Edition Gehrlein, Operations Management Cases, First Edition Harrison and Samson, Technology Management, First Edition Hayen, SAP R/3 Enterprise Software: An Introduction, First Edition Hill, Manufacturing Strategy: Text Cases, Third Edition Hopp, Supply Chain Science, First Edition Hopp and Spearman, Factory Physics, Third Edition Jacobs, Berry, Whybark, and Vollmann Manufacturing

Unilever Invites Digital Market Companies -Myassignmenthelp.Com

Question: Discuss About The Unilever Invites Digital Market Companies? Answer: Introduction This report has been executed on the topic Marketing Management In which discussion will be made regarding the different aspects related to marketing strategy development. Marketing strategy is an important aspect which enhances the chances of success and growth of the business. Marketing strategy can be explained as a foundation of the marketing plan of an organisation. Challenges are being faced by the organisations and for coping with these challenges, marketing strategies are adopted by the business. An organisation has been selected for the purpose of developing a better understanding of the different aspects of the marketing strategy development. Hindustan Unilever Ltd. has been selected for the execution of this report in a better manner. This report will discuss the brief description of the Hindustan Unilever Ltd. and the industry in which it is operating. The analysis will be done of the 5Cs of the Hindustan Unilever Ltd. along with the analysis of the manner in which inform ation is gathered about the 5cs by Hindustan Unilever Ltd. This report will discuss the marketing strategy which will be used by Hindustan Unilever Ltd. marketing tactics will be developed in this report which supports the marketing strategy of Hindustan Unilever Ltd. Brief description of the organisation and industry Hindustan Unilever Ltd is a public limited company which is operating in the consumer goods industry. It was founded in the year 1933 and its headquarter is located in Mumbai, India. Its parent company is Unilever. It is offering a wide range of products to its customers including food products, personal care products, water purifiers and cleaning agents. According to the data collected in the year 2014, it has a strong employee base of around 18000 employees. The vision of Hindustan Unilever Ltd is to develop a better future by offering high-quality products or services for enhancing the experience of the customers. Sustainable growth strategy has been implemented by Hindustan Unilever Ltd. Focus of Hindustan Unilever Ltd is on reducing the adverse impact of its activities on the environment, enhancing the size of the business and enhancing the positive impact on the environment. Net sales of Hindustan Unilever Ltd for the financial year 2016-2017 was INR 33895 crores (Hindustan Uni lever Ltd, 2017). Key priorities of Hindustan Unilever Ltd are providing a better future for the children, a healthier future for the different groups of the society and a confident future. Values which are being followed by Hindustan Unilever Ltd include working with integrity, creating a positive impact, continuous commitment, working with others and setting aspirations. Principles adopted by Hindustan Unilever Ltd are complying with the law, standard of conduct, innovation, fair competition, the involvement of the community, the safety of the environment, business integrity and dealing with conflicts of interest. The mission of Unilever is to meet the everyday needs of the people by providing nutrition, hygiene and personal care products with high quality. Consumer goods industry is providing quality products related to food, packaged goods, clothing, automobiles, electronics and beverages (Hindustan Unilever Ltd, 2017). Consumer goods industry is connected to the other industries such as technology and manufacturing industries. Hindustan Unilever Ltd is one of the largest consumer goods company with a history of more than 80 years. Hindustan Unilever Ltd is having a large customer base and is focusing on enhancing the satisfaction level of the customers. Hindustan Unilever Ltd is operating different brands in different categories including food and drink, water purifier, personal care and home care. Hindustan Unilever Ltd believes that high standards of corporate governance need to be maintained. HUL is having 35 brands which are offering products of 20 different categories. The focus of Hindustan Unilever Ltd is on bringing innovations in the existing products and developing new products for attracting the customers and gaining a competitive advantage over the others in the industry. Different marketing strategies are being adopted by Hindustan Unilever Ltd for the purpose of enhancing the performa nce of the company (Hindustan Unilever Ltd, 2017) Company: HUL is performing well in the consumer goods industry and focusing on enhancement in the quality of the products. It has effectively used the strengths for gaining the advantage of the opportunities available and coping with the threats faced by it. SWOT analysis of HUL is as follows: Strengths Weaknesses HUL is operating as a market leader in the consumer goods industry. Focus on the innovative products has acted as the strength of HUL. It is having an effective distribution system which has helped in establishing large customer base, Brand visibility has also contributed towards the growth and success of HUL. HUL is having 35 brands which offer different quality products (M2 Presswire, 2009). Awareness among the customers has acted as strength in dealing with the competition. It is offering a wide range of products which has helped in developing a strong customer base. HUL is holding market share and its product range has helped in gaining the market share. HUL is having a sound financial condition (M2 Presswire, 2012). Due to the increase in the level of competition, there has been a decrease in the market share of HUL. Confusion has been created due to the wide brand portfolio (M2 Presswire, 2013). Opportunities Threats Entering the new markets will help in the expansion of the area of operation of HUL. Increasing awareness among the customers will help HUL in dealing with competition (M2 Presswire, 2011). Increasing prices of the products can act as a threat. Competition has affected the customer base of HUL (M2 Presswire, 2012). Customers: Customers of HUL are spread all around the globe and are increasing. HUL is offering a wide range of products at different prices which have helped in attracting the customers towards it. Unilever is considering providing quality products for the purpose of enhancing the satisfaction level of the customers. It has differentiated the market on the basis of the income level and gender. Its products are priced on the basis of the prices of the competitors for attracting customers and enhancing customer base. For informing the customers, HUL is using effective communication strategies (Unilever, 2016). Collaborators: HUL has entered into comprehensive agreements with its suppliers for delivering the products to them on a fixed price for a certain period of time. This policy of HUL has helped in bounding the suppliers and not letting them switch to the competitors of HUL. A rule of home business and local developed has been followed by HUL. HUL is focusing on generating trust among the suppliers. The reason behind this step is the bargaining power of the suppliers as they can switch to other companies operating in the consumer goods industry. Suppliers supplying raw material have low bargaining as there is a large number of suppliers available in the market (Dangarwala, 2013). Competitors: Competition in the consumer goods industry is increasing which has affected the customer base of HUL. The main competitors of HUL are ITC, Nestle, Cadbury, PG, Dabur and AMUL. Development of substitute products has affected the performance of HUL at large. This has raised the expectations of the customers resulting in a shift in the taste of customers. These competitors of HUL are offering attractive and quality products for attracting the customers towards them. This high amount of competition has affected the profitability of HUL. Competitors of HUL are spending huge funds on the research and development activities for the development of new products (Bharucha, 2015). Context: There are various factors present in the environment which affects the performance of the business. For the purpose of developing an understanding of the impact of these factors of the business environment on HUL, PESTLE analysis of HUL is done. Factor Impact Political factors Political factors create an impact on the manner business is operating. Change in political parties results in a change in the legislation, trade agreements and market regulations (Bhattacharyya, 2012). Economic factors Impact of economic recession can be seen in the buying behaviour of the customers. This affects the customer base of HUL. Social factors HUL needs to pay attention to the society and need of the customers. Change in the trend and need of the customers affect the performance of HUL (Ghanta Antra, 2016). Technological factors E-business and other advancements in the IT have affected the performance of HUL. Legal factors Different laws have been formulated by the government of different countries. HUL need to comply with these laws for executing operations in an effective manner (Atifa, 2011). Environmental factors HUL need to conduct the operations within the environmental laws formulated by the government for the safety of the environment. Activities of the HUL can affect the environment which can affect the operations and reputation of the business. Analysis of the methods applied for gathering information related to 5Cs For the analysis of the needs, taste and preference of the customers, HUL is conducting market research activities. These market research activities have helped HUL in the analysis of the taste, preference and needs of the customers of HUL. The main objective of every company is to enhance the experience of the customers and their satisfaction level. This information has helped HUL in meeting the expectations of the customers by providing the products as per their needs and preference. Market research develops the knowledge of the trend prevailing in the market. HUL is also analysing the service records of the customers for analysing the buying behaviour of the customers. Website activities of HUL are being monitored for the analysis of the traffic on the website of the company (?ahin Kalyoncuo?lu, 2014). Its main competitors are ITC, Nestle, Cadbury, PG, Dabur and AMUL which are creating an impact on the performance of HUL. The business environment is changing due to the changes taking place in the various factors including technology, promotional techniques and changing needs and preferences of the customers. Competition in the business environment is increasing which has resulted in adverse impact on sales of the company. For the purpose of gaining information related to the competitors in the market, marketing research activities are considered good sources. Marketing research activities help in analysing the performance of the competitors (Andrew, 2010). Suppliers and distributors play a vital role as they provide the raw material as well as helps in reaching the customers of the company. HUL is having a strong relationship with the suppliers and distributors for ensuring that its production process and distribution process are carried out in an effective manner (Jack, 2011). Developing marketing strategy Marketing strategies can be explained as those techniques which are adopted by the marketers for gaining the knowledge about the diverse nature of the markets. Market segmentation is used as a base for the selection of the targeted market. HUL has divided the large market into small segments for the purpose of attracting the customers towards the business and expansion of the customer base of the company. HUL is using market segmentation strategy for targeting the customers in a better manner. Different products are being used for these different market segments. HUL can divide the consumer market on the basis of the geographical segmentation, demographic segmentation and differentiated pricing strategy. Other strategies which can be followed by HUL include market penetration, market development and diversification strategy. These strategies will help in enhancing the customer base by attracting them (Charles Oakes, 2016). Geographical segmentation will help HUL is targeting the regional, local and national level customers in a better manner. This strategy will help in focusing on the different markets and targeting the different markets effectively. Low priced products can be offered for the customers of the areas where income level of people is low. This can be done for attracting the customers and forming a strong customer base in the different regions. Demographic segmentation can be used by HUL as it will offer products for different age groups and gender in the society. HUL is offering a wide range of products for different age groups, different gender and people of different regions (Reynolds, 2011). Differentiated pricing strategy can be followed by HUL for targeting the different income groups of the society. Another marketing strategy which HUL can adopt is market penetration strategy. With the help of this strategy, HUL will be able to sell the existing products in the existing market for gaining a higher market share and gaining a competitive advantage over the others in the industry. Market development strategy can be used by HUL for innovating new products and engaging in the research and development activities for the development of new products. Diversification strategy can be used by HUL for entering the new markets which will provide new opportunities to the business. The positioning of the products of HUL is done by keeping the focus on the customers and competitors. It has adopted a customer-oriented positioning strategy which helps in attracting the customers towards the products or services offered by HUL. Competitor oriented positioning strategy has helped HUL in positioning the products in the market by analysing the positioning strategy of the competitors. These positioning strategies have helped HUL in positioning the products by differentiating it from the products offered by the competitors (Widelia, et. al., 2016) Developing marketing tactics Marketing mix for HUL is discussed below: Product: HUL is offering wide range of products to its customers for meeting the needs and expectations of the customers. Products belonging to different categories are being offered by HUL for enhancing the satisfaction level among the customers. High quality products are being offered by HUL to the wide customer base. Price: differentiated pricing strategy has been adopted by HUL. Products are priced after analysis of the different aspects of the environment such as income level or economic conditions. Prices of the products is reduced by HUL and decided according to the pricing strategies of the competitors. Place: Products offered by the HUL are available in the supermarkets and nearby departmental stores so as to be within reach of the customers (Marketing Week, 2010). Promotion: social media platforms and traditional media are being used by HUL for the promotion of the products or services offered by HUL. People: the focus of HUL is on enhancing the satisfaction level among the customers for the purpose of enhancing the customer base of the HUL. The effective communication process is being followed by management of HUL for interacting with the employees. Process: HUL is focusing on research and development programs for the purpose of developing innovative products. These innovations will help HUL in developing new products. Physical environment: HUL is offering its products or services through online as well as offline mode. This is done for the purpose of reaching the customers in a better manner and developing a strong customer base (Mena Report, 2013). Conclusion Thus, from the above discussion it can be concluded that marketing plays a vital role. This report has discussed the description of the consumer goods industry and HUL which is operating in this industry in an effective manner. 5Cs analysis has been done of the HUL for the analysis of the different stakeholders of the company as well as impact of the factors present in the business environment. Marketing strategies which will be used by HUL have been discussed along with the marketing mix. References Andrew, H., 2010, NIMBLE TEAM'S BRANDED CONTENT MOVES THE NEEDLE; Web Programs such as Bertolli series "Into the Heart of Italy' and "reverse upfront' strategy for TV integrations have helped redefine category.(NEWS)(Unilever Inc.)(MindShare),Advertising Age, 81(21), p.16. Atifa, S., 2011, CMO Strategy: Keith Weed, Unilever - 'Measuring social media is a big issue for us'.(chief marketing officer )(Interview),Marketing, p.28. Bharucha, J., 2015, Go-Rural decision: successful strategies for the Indian rural market Jehangir Bharucha, The Business Management Review, Volume 5, Number 4. Bhattacharyya, K., 2012, Hindustan Unilevers Cost Aggression, The Management Accountant. Charles, G. Oakes, O., 2016, Unilever consolidates local and global marketing units,Campaign, p.01. Dangarwala, U. R., 2013, An Empirical Study of Selected Customers On Rural Marketing Strategies Of Selected Products Of Hindustan Unilever Limited (H.U.L.) In Gujarat, JSPUI. Ghanta, S. Antra, 2016, Marketing Mix of Unilever and PG, International Journal of Management and Humanities. Hindustan Unilever Ltd, 2017, About us, [Online] Hindustan Unilever Ltd. Accessed on: 18 September 2017. Available at: https://www.hul.co.in/about/ Jack, N., 2011, Emerging-market growth war pits global brand giants against scrappy local rivals; It's no zero-sum game as PG, Unilever, K-C battle each other as well as indigenous brands in China, Latin America, India,Advertising Age, 82(24), p.0004. M2 Presswire, 2009. Unilever - SWOT Analysis.M2 Presswire. M2 Presswire, 2011. Unilever N.V.: SWOT Analysis Company Profile.M2 Presswire. M2 Presswire, 2012. Hindustan Unilever Limited (HINDUNILVR) - Financial and Strategic SWOT Analysis Review.M2 Presswire. M2 Presswire, 2012. Research and Markets: Unilever Ghana Limited: SWOT Analysis Company Profile 2011-2012.M2 Presswire. M2 Presswire, 2013. 2013 SWOT Analysis of Unilever Plc Available Now for Analysis.M2 Presswire. Marketing Week, 2010, Marketing Strategy: 'Marketing should play lead role in green plans'.(Brief article),Marketing Week, p.5. Mena Report, 2013, United Kingdom: Unilever invites digital marketing companies to go global,Mena Report. Reynolds, J., 2011, Unilever readies global sustainability strategy.(Brief article),Marketing, p.01. ?ahin, B. Kalyoncuo?lu, S., 2014, Evaluation Within the Scope of Standa rdization and Adaptation of the Product Decisions Strategies Implemented by Unilever Knorr in the Turkish Market,letme Ara?t?rmalar? Dergisi, 6(4), pp.87119. Unilever, 2016, Making Sustainable Living Commonplace, Unilever. Widelia, K., Yusiana, R. Widodo, A., 2016, Pengaruh Green Marketing Dan Corporate Social Responsibility Terhadap Keputusan Pembelian Produk Unilever (Studi Kasus Masyarakat Kota Bandung)

Does Television Make Children Violent free essay sample

Does Watching Television Cause Children to be Violent? In today society the television play’s a prominent role in the majority of all houses in the U. S. In fact, more than half of the homes in America have over three or more TVs. (†¦) Numerous studies have been conducted about whether or not television influences children to be violent and once all the studies have been completed, they have proven the same thing- violence on TV does impact children. The purpose of this research essay is to shed some light on: how much television a child watches, how much violence is in most TV shows, what the government is doing about restricting this type of exposure, as well as several other important topics for discussion. The role that television plays in civilization today cannot be stressed enough. The TV has become a central source of entertainment in most homes, as well as a source of information from around the world. Therefore, naturally people will spend a great deal of time in front of it, watching shows of their preference. When it comes to children, they are no different than the rest of a televisions audience. There are is a finite amount of shows, programs, and cartoons that are geared specifically towards younger children of all ages. Whatever age a child begins watching shows, that child becomes subject to all kinds of themes that parents may not be aware of. For example violence is the most frequent story topic of most television programs on the air today. According to a research article at Gonzaga. edu, â€Å"over half (55%) of the stories about youth referenced violence, and more than two thirds (68%) about violence concerned youth† (Rawlings). These numbers show that although children are more than likely to watch children shows, even those types of shows display violence in some of its many forms. So exactly how much television violence is a child subjected to when watching television? Well first it’s important to understand how much an average child in America watches TV. This information can be crucial when discovering the root cause in disobedience and academic failings. In an attempt to eliminate children from being exposed to: sexual content, graphic violence, and strong profanity in television programs; the government established The Parental Guidelines system on January 1, 1997. Although the concept of restricting what children watch seems like a sound argument, it is completely flawed when it is left up to the discretion of parents. This is due to the reality that not all parents are the same and not all of them utilize the TV Rating system is that has been established by Congress. Although most TVs, cables networks, and viewing programs provide accessibility to a parental restricting system that works hand in hand with The Parental Guidelines system, not everyone uses that either. So in short, if parents are given the necessary tools in order to protect their children from being exposed to an unrestricted amount of violence, and they’re not using them, this can lead to trouble down the line as a child gets older. A system can only succeed if it’s being implemented and used. However, kudos to the parents that are using the system and are actively monitoring what their younglings is being exposed to. As any parent would attest to, being a parent can become quite overwhelming at times. Using the television as a means of calming a child and keeping their attention is considered a blessing by so many, however, it is also important to use these commodities that are available to protect kids. On a global aspect, the United States of America is not the only country in the world where children are exposed to violence on TV. However, the difference between America and other countries is that America has statistics that prove our crime rates are the highest in the world. According to a congressional hearing that took place in 2004, â€Å"The U. S. has the highest homicide rate of all developed countries in the world. In fact, it is not higher by a small amount; it’s higher by five to twenty times more. † (Representatives). The US has a horrible reputation and for good reasoning too. The numbers of violence that occurs reflects the number of kids that are exposed to violent television shows. Due to the nature of this information, the US Government has taken an initiative for addressing these concerns. Violence on TV desensitizes people to reality and the consequences that follow. Although most people can determine what’s real from what’s not, the line that separates the two can become very thin in the eyes of a child. As a child becomes more exposed to examples of adult themes and violence they begin to grow accustom to it. Children are young and based upon their short life; they haven’t gained the necessary experience to know exactly what entails when someone commits the act of violence or other illegal acts. Video games and movies do an even better job of desensitizing children to violence due to the fact that video games are an interactive form of entertaining where one of the bestselling games of all time is a First Person Shooter where the majority of its players have been known to be under the age of 17. When it comes to movies being played on television, majority of profanity, sexual content, and violence is removed prior to the movie being aired. This type of censoring is a good thing for children because the exposure to adult themes is very limited. Limiting a child to these things can be viewed as either a good thing or a bad thing, depending on which side of the fence you are with it. When a person becomes desensitized to violence it tends to have a long term effect on how they view the world. The more a child is exposed to these things, the more likely they are to commit similar acts that they see every day on the TV. The concept of Monkey See, Monkey Do, plays a prominent role in this argument as humans naturally imitate one another. So what type of long term effects does an excessive amount of exposure to these things have on a child? The answer is simple: bad ones. Since today’s children are spending majority of their free time playing video games, watching movies, or TV; they are sacrificing other activities in their life as a result. According to the article â€Å"Television and Children† from the University of Michigan’s website, as a result of this sacrifice these activities â€Å"may replace activities that we know help with school performance, such as reading, doing homework, pursuing hobbies, and getting enough sleep† (Boyse). This quote basically states that hildren lose out on more activities in life and their school performance can definitely suffer too when a child spends more time watching TV. A simple equation can be created out of this concept and it goes as such: the more a child watches TV, the more they lose sleep and do worse in school, however, the gain that is acquired from watching more is that they are exposed to more violence and adult themes. It’s a simpl e case of this equals that. Also, this can probably shed some light on why so many kids are failing academically at the moment. According to the same article that was mentioned last, not only are children being subjected to more negativity, but they are also: spending less time interacting with family members, more likely to become obese, having behavior problems, becoming defiant, not participating with chores, and less physical activity. As for the physiological effects that children experience: having less empathy toward others, a perspective on violence that glamorizes it as a fun and effective way to get what they want without consequences (Boyse). According to Illinoi. du, another negative physiological effect that children have is that,†They may become more fearful of the world around them† (Anonymous). It would seem that these types of effects that a child experiences seem to have no bounds on all aspects of their life. Whether it’s becoming more aggressive towards others or fearing aggression from others, kids definitely deal with the effects of violence in several different ways. Let’s face it; violence is human nature that American society has deemed as wrong, immoral, and illegal. However, violence on television really is a reflection of the violence in society. As human beings, we have the instinctive nature to commit acts of anger and dominance since the age of a toddler. It is only when we begin to mature that we are taught that these things are wrong. However, suppressing this animalistic nature is a lifelong process that can easily be deterred from TV. When children are shown how to commit acts of violence at a young age, via one of the current forms of entertainment, their knowledge and experience is reduced the more they’re engaged with it. Depending on a family’s situation at home, a child can have more TV time than average. For instance: Single parents, parents with multiple kids, inactive parents, or parents that just don’t want to be involved with their kids; tend to rely on the TV to occupy and educate children on life. It’s an effective way to hook a kid’s attention, but it can become quite addicting for a child and difficult for them to let go of once they become attached to it. Furthermore, if a child is left in front of a TV for extended periods of time, then this form of media becomes an educator that teaches children about the world. The lessons that a kid can learn from a television are infinite. However, it is only natural to note that the more a child watches violence, the more they learn to accept that is a common. A counter argument for violence in television is that this form of media can express the impact that violence has on others. Although, not all violent shows demonstrate the full aspect of one’s consequences there can still be an interpretation of cause and effect. The argument that not all violent shows are bad can be viewed as negative and/or beneficial, depending on who’s discussing the topic. This argument is flawed because it has been repeatedly documented that when children watch acts of rage, aggression, or abuse on television; they have been known to experience surges of adrenaline and are more likely to resort to violent acts in order to get what they want. Once aggression settles in, it takes a child a long period of time before they begin to understand the scope of their actions. Another counter argument is that television simply doesn’t have the impact on children that everyone thinks. This argument is can be proven wrong with the shear amount of research that has been conducted to prove that it does. According to the article â€Å"Does TV Make Kids Killers†, â€Å"Research shows that television violence does increase levels of aggression, fear and desensitization among some who consume it. The strongest impacts are on the youngest viewers† (Hamilton). And also, â€Å"Social science research indicates that violent images are more likely to be imitated if they go unpunished, show little pain or suffering and involve attractive perpetrators† (Hamilton). These quotes are from an article that was written on a similar topic by a professor at Duke University. In his article Hamilton stresses the reality that kids do in fact become more violent by watching violence. This argument actually holds no weight, but it is been brought up by several agencies as to rather or not this issue needs to be dressed at all. We know that the US Government has conducted studies to prove that all of this information occurs every day, but the question remains- What can we do to stop children from being subjected to this type of misconstrued education? Well for starters, making sure people are informed is a good place to begin. The more parents, eachers, and even children are informed, the more we are able to identify it when it occurs. The Parental Guidance system is an effective and wonderful means for identifying shows that are inappropriate for kids at specific age groups. However, not many parents are informed of the importance of using this guidance system because they’re not aware of the effects that violence can actually have on kids. Everyone k nows that knowing is half the battle, so if a parent doesn’t know that their kid is at risk of growing up learning to behave in a number of ways regarding issues learned from television than these parents are uniformed. In conclusion, everyone plays a role in preventing this from happening, from the politicians to the entertainment officials, also the parents right on down to the children; everyone. That being said in most cases ignorance is bliss but when planning on becoming a parent it’s very important to educate yourself so that you can better help your children and the best way to do this is by becoming more educated on how the smallest thing like television can have lifelong affects on our children. With the information I have given you and all the recent studies it’s unlikely that things will ever change in the immediate future unless more parents start becoming more actively involved and giving their children other sources of entertainment. What it comes down to is this, if more families well better yet everyone is more aware and informed on the results and consequences, the better chances that all children will have a fighting chance at a good healthy life.