Business management Essay Example | Topics and Well Written Essays - 1000 words - 1

Business management - stress Examplemportant when assessing the potential success of a business partnership prior to implementation since it gives a commonplace overview of the market situation in relation to the goals of the alliance hence makes it easier to draft business strategies. The main variables analysed are the resources available to the alliance, the market competitive advantage and prospective financial performance superiority. According to the model, competition typically consists of the continuous struggle among organizations for comparative advantages in their amount and quality of resources that will result to better marketplace positions ( in any case competitive advantage) and, in so doing, superior financial performance. An analysis of these ii partnerships using the resource-advantage theory shows that the partnerships specify all partners involved at an advantage over their competitors, smart increased revenue returns on the infer through several avenues such as an expanded market segment, production of high quality products and also expansion of the resource base (including funding, staff expertise and infrastructure).Google (derived from googol meaning 10100) began as a thesis of two Ph.D. students at Stanford University who later became its founders (Google Inc. 2014 Para 1). Over the years, it has made enormous progress, made possible through a chain of acquisitions and partnerships with the aim of constantly improving customer experience through creativity and innovation. Some of the major(ip) alliances that Google has undertaken include the partnership with the National Aeronautics and Space Administration (NASA) and more recently, an alliance with carmakers called the Open car Alliance. Below is a schematic diagram of the resource-advantage model adapted from Hunt and Morgan (1997)Alliance with NASA has got very promising prospects. The main intent of this partnership is to increase innovation in the use of the internet to make it more productive and accessible. The